Hello, it's Rochelle

Hi, I'm Rochelle 🙋🏻‍♀️

Hi, I'm Rochelle 🙋🏻‍♀️

About Me 🙎🏻‍♀️

A UX designer who loves turning complex problems into simple, delightful solutions. Based in Mumbai, I’m passionate about crafting user experiences that bridge the gap between people and technology.

When I’m not designing, you’ll find me exploring new tools (Framer pro in a week!), hunting down the best food spots, or making new cat friends. Let’s connect—I’d love to chat about creating impactful experiences together.

Professionally… 👩🏻‍💻

At Arcana Network, I led the design for Sendit, a Web3 product that reached 500,000 users and facilitated over 2 million transactions in 4 months. I also worked on the Arcana Wallet, boosting user retention by 25%, and launched the Chain Abstraction Wallet to simplify multi-chain interactions.

One of my proudest achievements was redesigning Arcana’s corporate website, driving a 50% increase in click-through rates and strengthening the company’s digital presence. In freelance projects, I improved usability for Pharmretail (daily active users up 85%) and Spencers .

What Sets Me Apart 📌

  • I listen first
    I start every project with research, diving deep into user behaviors and pain points to uncover insights that shape impactful designs.


  • I adapt to challenges
    Constraints? Tight deadlines? Bring it on. I see every challenge as an opportunity to innovate and deliver.


  • I collaborate effectively
    From working closely with developers to aligning with stakeholders, I ensure every voice is heard and projects move forward smoothly.

Beyond Design 👩🏻‍🎨🐈

When I’m not designing, I’m:

  • Experimenting with new tools and workflows (Framer being my recent obsession).

  • Learning new tools or rethinking my portfolio layout (again).

  • Finding excuses to explore Mumbai’s food scene or making new cat friends—they’re great listeners.

Let’s connect! I’d love to hear your ideas and collaborate on building amazing products.