Pharmretail
Pharmretail
Pharmretail
A B2B e-commerce platform enabling chemists to order pharmaceuticals directly from distributors and manufacturers.
A B2B e-commerce platform enabling chemists to order pharmaceuticals directly from distributors and manufacturers.
A B2B e-commerce platform enabling chemists to order pharmaceuticals directly from distributors and manufacturers.
Product Overview
Product Overview
Product Overview
2,100% Growth:
Pharmretail's Redesign Expands Reach Across India
Pharmretail is a B2B app that streamlines ordering and supplier communication for pharmacy retailers. User interviews revealed key areas for improvement, leading to a redesign that offers an e-commerce-inspired experience with a universal search for easy product and distributor access. This enhanced usability and efficiency, expanding Pharmretail from 5 cities to 110 across 21 states, with over 200,000 chemists using it daily.
Field research
Field research
70% of Users Struggled to Find the Right Products
We conducted extensive research across 5 cities Mumbai, Bengaluru, Pune, Hyderabad & Kochi to identify user pain points, and found that 70% users struggled to find right products in the app. In-depth interviews revealed insights into user behavior with Pharmretail and competitor apps like Retailio and Zenx
Analyzing the Research
Analyzing the Research
Combining Clarity and Familiarity for a Better User Experience
Combining Clarity and Familiarity for a Better User Experience
Combining Clarity and Familiarity for a Better User Experience
The primary issue with Pharmretail was its unintuitive design. Its homepage featured app features rather than product listings, which confused users and led most to rely solely on search. Unlike competitors, Pharmretail lacked product listings for easy browsing and access to previous orders. However, some users had adapted to the existing layout and preferred it, so maintaining that familiarity was essential in the redesign.
Solution
Solution
Solution
Streamlining User Experience with E-commerce Simplicity
Streamlining User Experience with E-commerce Simplicity
Streamlining User Experience with E-commerce Simplicity
Streamlining User Experience with E-commerce Simplicity
The redesign of Pharmretail focused on creating a seamless, e-commerce-inspired experience that would encourage users to explore and purchase products from multiple distributors while enjoying exclusive benefits. To enhance usability, we introduced a universal search feature, enabling users to easily find products and distributors, improving navigation and overall app efficiency.
The redesign of Pharmretail focused on creating a seamless, e-commerce-inspired experience that would encourage users to explore and purchase products from multiple distributors while enjoying exclusive benefits. To enhance usability, we introduced a universal search feature, enabling users to easily find products and distributors, improving navigation and overall app efficiency.
The redesign of Pharmretail focused on creating a seamless, e-commerce-inspired experience that would encourage users to explore and purchase products from multiple distributors while enjoying exclusive benefits. To enhance usability, we introduced a universal search feature, enabling users to easily find products and distributors, improving navigation and overall app efficiency.
Universal Search:
Simplifying Product and Distributor Discovery
Passwordless onboarding on SendIt.
The first improvement we focused on was creating a universal search feature, allowing users to find both products and distributors in one place. This streamlined the process, enabling users to filter relevant details and create their carts more efficiently.
The first improvement we focused on was creating a universal search feature, allowing users to find both products and distributors in one place. This streamlined the process, enabling users to filter relevant details and create their carts more efficiently.
The first improvement we focused on was creating a universal search feature, allowing users to find both products and distributors in one place. This streamlined the process, enabling users to filter relevant details and create their carts more efficiently.
The first improvement we focused on was creating a universal search feature, allowing users to find both products and distributors in one place. This streamlined the process, enabling users to filter relevant details and create their carts more efficiently.
Streamlining
Product Addition Flow
Passwordless onboarding on SendIt.
To simplify bulk product addition when no distributor was selected, we introduced a pop-up feature that guided users through the process.
To simplify bulk product addition when no distributor was selected, we introduced a pop-up feature that guided users through the process.
To simplify bulk product addition when no distributor was selected, we introduced a pop-up feature that guided users through the process.
To simplify bulk product addition when no distributor was selected, we introduced a pop-up feature that guided users through the process.
Personalized Distributor Preferences for Easier Ordering
Passwordless onboarding on SendIt.
Since users typically ordered from one or two distributors,we introduced a feature that allowed users to set a preference list of distributors, helping them easily find products from their preferred sources.
Since users typically ordered from one or two distributors,we introduced a feature that allowed users to set a preference list of distributors, helping them easily find products from their preferred sources.
Since users typically ordered from one or two distributors,we introduced a feature that allowed users to set a preference list of distributors, helping them easily find products from their preferred sources.
Since users typically ordered from one or two distributors,we introduced a feature that allowed users to set a preference list of distributors, helping them easily find products from their preferred sources.
Multiple Distributor Selections
for Flexible Ordering
Passwordless onboarding on SendIt.
To accommodate orders from multiple distributors, we implemented a feature that allowed users to make multiple selections when placing an order, ensuring a smoother and more flexible ordering process.
To accommodate orders from multiple distributors, we implemented a feature that allowed users to make multiple selections when placing an order, ensuring a smoother and more flexible ordering process.
To accommodate orders from multiple distributors, we implemented a feature that allowed users to make multiple selections when placing an order, ensuring a smoother and more flexible ordering process.
To accommodate orders from multiple distributors, we implemented a feature that allowed users to make multiple selections when placing an order, ensuring a smoother and more flexible ordering process.
Design System
Design System
Design System
Impact & learnings
Impact & learnings
Impact & learnings
Crossed 250K Users in a Month!
Crossed 250K Users in a Month!
Crossed 250K Users in a Month!
The app received an overwhelmingly positive response, capturing significant attention as the product effectively achieved mass user adoption. SendIt has made crypto exchanges more efficient, it has played a pivotal role in expanding the company’s user base and boosting business growth.
Takeaways
Through this project, I've discovered that simplicity is the key to achieving mass adoption, as complex flows can turn users away and make transactions difficult to complete. Implementing rewards and gamifying the process helped in keeping the users interested in coming back.
Team
Sharan Grandigae: CDO, Daiyaan Ansari: Lead Designer, Rochelle Alfonso: Senior UX Designer.
The app received an overwhelmingly positive response, capturing significant attention as the product effectively achieved mass user adoption. SendIt has made crypto exchanges more efficient, it has played a pivotal role in expanding the company’s user base and boosting business growth.
Takeaways
Through this project, I've discovered that simplicity is the key to achieving mass adoption, as complex flows can turn users away and make transactions difficult to complete. Implementing rewards and gamifying the process helped in keeping the users interested in coming back.
Team
Sharan Grandigae: CDO, Daiyaan Ansari: Lead Designer, Rochelle Alfonso: Senior UX Designer.
The app received an overwhelmingly positive response, capturing significant attention as the product effectively achieved mass user adoption. SendIt has made crypto exchanges more efficient, it has played a pivotal role in expanding the company’s user base and boosting business growth.
Takeaways
Through this project, I've discovered that simplicity is the key to achieving mass adoption, as complex flows can turn users away and make transactions difficult to complete. Implementing rewards and gamifying the process helped in keeping the users interested in coming back.
Team
Sharan Grandigae: CDO, Daiyaan Ansari: Lead Designer, Rochelle Alfonso: Senior UX Designer.
The app received an overwhelmingly positive response, capturing significant attention as the product effectively achieved mass user adoption. SendIt has made crypto exchanges more efficient, it has played a pivotal role in expanding the company’s user base and boosting business growth.
Takeaways
Through this project, I've discovered that simplicity is the key to achieving mass adoption, as complex flows can turn users away and make transactions difficult to complete. Implementing rewards and gamifying the process helped in keeping the users interested in coming back.
Team
Sharan Grandigae: CDO, Daiyaan Ansari: Lead Designer, Rochelle Alfonso: Senior UX Designer.
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